The Council has prepared a Brand Guide (2020) to create uniformity in the visual image of Mackenzie
District Council. Xyst undertook an audit of Council signs at parks and found that there were few signs which clearly
identify the Mackenzie District Council and those signs that were present were few and far between and of
variable quality. This results in visitors having difficulty finding parks and facilities, lack of recognition of Mackenzie District Council as provider of the park or facility and reduced community awareness of parks and facilities.
Xyst designed a comprehensive sign system that was consistent with the visual identity of the Council. We ran a competitive tender process to find a supplier that could put in place an ordering system for Council staff, manufacture the signs and supply them to the Council for installation by Council contractors.
The new sign system will be rolled out in 2022.
